Welcome to my portfolio
Explore a selection of clients & projects below.
UNSW | Web content writer
During my tenure as a contracted web content writer, I played a pivotal role in the UNSW Canberra project, and later UNSW Sydney project. This involved the migration of over 300 web pages to the Adobe Experience Management platform. In this capacity, my role encompassed content creation, optimisation of pre-existing copy, and editing to enhance overall accessibility, discoverability and quality. Explore some live examples of sites I have created, Yuwaya Ngarra-li partnership, for UNSW Sydney, or The School of Engineering & IT and The Global Water Institute for UNSW Canberra.
Time Out | Journalist
Explore editorials I've written for world-renowned publication Time Out. From tourism to restaurant recommendations, get stuck into an article about a food event with giant gnomes in Chatswood, or get lost in awe-inspiring NSW getaways. Discover Sydney's summer street parties here, stumble upon places to get your fix of Grinders Coffee, or learn about bougie places to enjoy high tea right here.​​
Domain Group | Journalist
I was selected to spearhead an initiative aimed at elevating brand visibility and cultivating high-intent leads for Domain's venture, Domain Home Loans. My core duties revolved around generating compelling content on a weekly basis for the 'Money & Markets' section of Domain's website, as well as disseminating it across various social media platforms. Additionally, I crafted weekly eDMs directed toward Domain Home Loans' clientele, and composed copy to optimise user journeys. Here is an example of one of my news articles: 'refinance or wait it out'.
Year13 | Copywriter​
As a copywriter at Year13, through relatable content, I supported post-school students find their passion and purpose. By connecting clients such as Westpac, Aware Super and Digital Skills Org to our Gen Z audience, I was able to engage a young demographic with helpful resources. I created editorials, social media copy, paid ad copy and eDMs as well as manage stakeholder relationships with big brands.​ Check out Year13's website here. Browse a content package I created for Westpac called FinLit.
Australian Hotelier | Journalist
As an avid foodie and lover of all things local, I produced articles for the August 2022 and September 2023 issue of Australian Hotelier, specifically the food and beverage section of the magazine. Australian Hotelier is the monthly magazine for the nation’s pubs and supplier partners. For more than 30 years, it has delivered industry insights, product news, category analysis and advice for pub owners.
Liquorland | Blog writing
I enjoy working with diverse businesses and Liquorland is no exception. As part of the Coles chain, it's one of the biggest liquor retailers in Australia. Read blogs on red wine, an intro to white, or if you're after something a bit fancier, take a look at the rosé or an intro to sparkling. If wine's not your thing, browse the piece I curated on spirits.
The Crafty Pint | Journalist
I participated in a collaborative article in celebration of International Women's Day 2021. My extensive involvement in the craft beer industry over the years has led me to proudly champion the cause of women within this field. I derive immense satisfaction from engaging with diverse audiences and fostering meaningful connections.
Beer Cartel | Blog writing
I worked with Australia's #1 craft beer retailer creating engaging SEO blog posts, product descriptions and a social media strategy. The copy I created ranged from entertaining to informative & emotive, always maintaining the brand voice. Read my article on women in beer raising the bar.
Freelance agency Copywriting
I maintain ongoing collaborations with prominent marketing agencies based in Sydney, fostering valuable partnerships with industry leaders. My professional journey has included successful engagements with esteemed local agencies such as The Media Precinct, Evolving Digital, and Sustain Digital. These agency collaborations have been instrumental in not only diversifying my portfolio but also in honing my skills in effective stakeholder management.
